Case Studies
Advised Noom on GTM expansion strategy for B2B metabolic and weight management solutions and architected a $24M global partnership with Novo Nordisk, launching an integrated GLP-1 + digital care model that drove positive outcomes for 75K customers.
Served as Founding GTM Advisor during Hypha's $50M seed raise. Architected go-to-market strategy, defined ICP framework across private credit and alt asset verticals, and sourced customer testimonials from design partners featured in the official seed round press release.
Designed and executed Apollo's B2B licensing strategy, enabling third-party hardware, software, and wellness brands - including Oura, Calm, and Therabody - to embed Apollo Sessions haptic technology into their products. Generated $11M in licensing revenue.
Drove relaunch of FitGrid's B2B sales engine, delivering 5x growth in new customer acquisition among boutique fitness studios and achieving 94% client retention through upsell and expansion campaigns.
Led national sales strategy and GTM for healthcare’s first price transparency platform. Scaled annual customer growth 57% and drove 75% reduction in revenue leakage across healthcare providers.