
Case Studies


Advised Noom on GTM expansion strategy for B2B mental health and metabolic care solutions and executed global partnership with Novo Nordisk that drove positive weight loss outcomes for 75K customers.

Designed and executed Apollo’s B2B licensing strategy, enabling third-party hardware and software brands (e.g., mindfulness platforms, mattresses and massage devices) to embed Apollo’s haptic technology, Apollo Sessions, into their products.


Drove relaunch of FitGrid’s B2B sales engine that drove 6x increase in new customer acquisition of boutique fitness studios. Reduced churn by 40% with upsell and retention campaigns.

Led national sales strategy and GTM for healthcare’s first price transparency platform. Scaled annual customer growth 57% and drove 75% reduction in revenue leakage across healthcare providers.
